• Q1 DATA BUNDLE

Start: January 7th 2002

End: February 28th (for marketing communications) April 31, 2002 (for availability at channel)

Description:
Focus on build up of customer wallet share
Deploy 'go to Market' solutions
Meet innovator segment customer needs and drivers

Plan
Verizon is a fully integrated telecommunications provider
Meet Customer’s specific business needs (customizable solutions)

Product/Offer
Joint ILEC/VOL data bundle (frame relay, dedicated Interned access, w/Cisco router

Waives the NRC for the transport
Lead Offer — NRC Waiver (DIA and CPE offer from VOL cust = 1 yr. commit)
Direct mail to 142,000 pp and bill insert

Business Objectives
Focus is on highest revenue impact products

Target Customers
Innovator prospects in East and West in-franchise regions

Program Frequency
January 7th - April 31st - available in channel
January 7th - February 28th - dates that are included in direct mail piece