• Q1 Data Bundle

  • Start: January 7th 2002
  • End: February 28th (for marketing communications) April 31, 2002 (for availability at channel)
  • Description:
    • Focus on build up of customer wallet share
    • Deploy 'go to Market' solutions
    • Meet innovator segment customer needs and drivers
  • Plan
    • Verizon is a fully integrated telecommunications provider
    • Meet Customer’s specific business needs (customizable solutions)
  • Product/Offer
    • Joint ILEC/VOL data bundle (frame relay, dedicated Interned access, w/Cisco router
    • Waives the NRC for the transport
    • Lead Offer — NRC Waiver (DIA and CPE offer from VOL cust = 1 yr. commit)
    • Direct mail to 142,000 pp and bill insert
  • Business Objectives
    • Focus is on highest revenue impact products
  • Target Customers
    • Innovator prospects in East and West in-franchise regions
  • Program Frequency
    • January 7th - April 31st - available in channels
    • January 7th - February 28th - dates that are included in direct mail piece

 

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