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1.
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Name: March Dedicated Internet Access/Business E-Mail Campaign | |||
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2.
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Start/End Date: DM drops April 1 -- April 10 | |||
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3.
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Description: Direct mail campaign promotion dedicated internet access and business e-mail | |||
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4.
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Product Offer: DIA offer: $1,000 cash rebate; purchase enhanced business e-mail (gold and/or silver boxes) with access to get first 3 months of e-mail free and 30 percent e-mail discount after the first three months. | |||
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5.
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Business Objectives: Drive calls to the VOL Channels | |||
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6.
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Target Business: East Innovators, Med Progressives not DSL line qualified | |||
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7.
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Program Frequency: One direct mail drop | |||
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8.
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Attachments: Mail components including letter brochure and outer envelope; brochure is versioned East and West | |||
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9.
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Reference (and/or Contact): Fr campaign questions contact Cesar Hakim (cesar.hakim@verizon.com) | |||
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10.
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Channels: West = Dallas Inside Sales, East = Martinsburg Inside Sales | |||
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